Your Online Dating Ad - Writing To Attract

If you're single and looking for that special someone, cyber dating is one of the best, most efficient and exciting ways to reach out to the greatest number of compatible people - and then be able to filter the prospects to just a few, or even just one! But many people new to this form of relationship search - and even those with some experience - find themselves frustrated with the process of where to start and how to represent themselves online to a potential friend or lover. Not everybody is Shakespeare, and the thought of having to write an inviting self-portrait or profile can be intimidating, not to mention time-consuming.

Alas, there's no other way around the fact that some research and homework are in order, but the preparatory work can actually be fun and get the juices of inspiration flowing. One of the best ways to start is by visiting a number of online dating sites with different types of profile-builders to help you learn to be specific about how you see yourself and what you want, need and expect from a potential partner. Be sure also to check out some of the online dating site reviews, which can help you determine if a particular site is appropriate to you.

The more legitimate, reputable sites will offer detailed, multiple choice type profile-builders that are relatively quick and painless to get through, although one very popular and pricey site that claims "the most marriages per match" has an exhaustive profile-builder that takes a good three hours to complete. Even with all that, you're not finished without including that inevitable part of your profile where you describe yourself in your own words.

In essence, you have a product to sell. In this case it's you! Your profile, or dating resumé as it were, doesn't need to be glowing (or exaggerated to the point of dishonesty) as much as it needs to be compelling to keep your audience - and perhaps future soul mate - reading all the way, maybe even responding. Successful online dating profile writers have learned to use the same techniques that sales and marketing copywriters use to grab and keep customer attention.

A brief headline, for instance, that says something specific and important about the product (you) to garner notice. The following "ad copy" plays upon that headline to highlight your personal uniqueness, what you're passionate about, what you have to share and what the reader might lose out on by not contacting you.

On top of all of it, you have to give your readers some credit for intelligence. Be yourself and write the way you speak, but be sure to go back and read what you wrote before publishing the profile. Then check - double check - for typos, misspelling and grammar errors. Illiteracy and sloppiness are not only red flags as to how you communicate but hugely un-sexy. Be as sincere and truthful as possible, but try to keep your comments up beat, positive and anger- or issues-free. Don't tell too much too soon, especially difficulties or complaints about previous relationships. Whiners are also big turn-offs. Last, but not least, don't forget to post a photo, since profiles with photos get a significantly higher response over those without.

Following these tips will help you produce an online profile that lets the world know immediately who you are, what you're about in life and how serious you are about your search. Just relax, take your time, give it some thought and effort, and before you know it, your email inbox will be filled with appreciative responses.

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